Desiree Perez is a multi-talented entrepreneur and a businesswoman. She has a vast experience in the field of management. Desiree has worked for over twenty years and had a reputation in the music industry. She manages Jay-Z’s businesses such as Roc Nations Sports, Roc Nation and Tidal which offers music streaming services. Tidal has had tough times because of poor management with most of its managers stepping down. Despite the challenges that faced Tidal, Jay-Z remained firm and knew that Tidal would stand out. When he bought the company in 2012, his idea was to establish something that was unique.
When Jay-Z hired Desiree to run the business, it began a journey that would succeed at the end. One would wonder why Desiree is so sure to take the company to the top. It is because of his right decision making and robust negotiation skills. Music streaming is a service that requires someone who is smart in signing deals and negotiating. Desiree is the best regarding negotiating with stakeholders for a quick deal. For instance, there are companies rumored to have approached Tidal for a deal such as Samsung, Google, and Spotify but Desiree had to turn down their offers because they were not lucrative.
Other companies which were also eyeing Tidal are Softbank and Sprint, but their deals were not good enough to attract Desiree to sign a contract with them. As a result, she turned down their offers. In business, one has to be firm so as to get the best deal. That is why Jay-Z decided to work with Desiree in managing Tidal. Jay-Z knew that the lady is strong in decision making and has all it takes to take Tidal places. Tidal also has talented artists who are well-known. Together with Jay-Z, they will go far because they have good working relationships. Based in tidal.com.
While many expected Tidal to go down because of leadership problems that faced the company, it is now at its best moments. It also has the best future following the appointment of strong-willed Desiree Perez. The company is now in the right hands of a negotiating mastermind who has seen great deals come her way. She has helped Beyoncé and Rihanna to land lucrative deals, and it is clear that Tidal is going to the top with that kind of leadership. Jay-Z is also a talented rapper who has been appreciated by many fans.
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