The Chainsmokers Shake Things up with Closer.

Alex Pall is one half of The Chainsmokers. He is an original member of the group, and he was joined by Andrew Taggart after Pall’s previous partner left the group. The introduction of Pall and Taggart was ultimately a blessing for the survival of the group. Most people know The Chainsmokers as Andrew Taggart and Alex Pall, the creators of hit songs like “Closer,” and “Don’t Let Me Down.”

Alex Pall and Andrew Taggart knew right away what each other offered to the group. They began their professional relationship together by discussing musical interests, discussing what music is popular, and planning their strategy. They then began making music, working from dawn until night, perfecting their art.

In an interview conducted with Interview Magazine, Alex Pall praised Halsey.

“She’s incredible,” Pall simply stated. Pall went on to tell the interviewer how much they wanted to work with Halsey, even saying that she was number one of their list of potential guest vocalists.

Halsey was featured on “Closer.” Alongside Andrew Taggart, Halsey sang a hearth-warming duet. Andrew and Halsey each provided one-half of the perspective of a young couple, in love and starting a new life together. This particular songs is historic for the group because it marks Andrew Taggart’s first time singing professionally.

Even though neither Pall nor Taggart had previously sang on their own records, they were still the primary creators of their music. They work with other songwriters too, but they have always been involved with the songwriting process. For example, “Closer” was written by Taggart and a friend of the band on the tour bus.

The decision to move Taggart up to front man and lead singer may prove to be extremely beneficial for the group. Not only do The Chainsmokers have no need to rely solely on guest artists, the decision opens up a wide variety of opportunities for their live show. Their live show was also hindered by the fact that a majority of the guest vocalists were sent out over loud speaker, rather than having the artist on tour with them.

https://en.wikipedia.org/wiki/The_Chainsmokers

Desiree Perez and the Future of Tidal

Desiree Perez is a multi-talented entrepreneur and a businesswoman. She has a vast experience in the field of management. Desiree has worked for over twenty years and had a reputation in the music industry. She manages Jay-Z’s businesses such as Roc Nations Sports, Roc Nation and Tidal which offers music streaming services. Tidal has had tough times because of poor management with most of its managers stepping down. Despite the challenges that faced Tidal, Jay-Z remained firm and knew that Tidal would stand out. When he bought the company in 2012, his idea was to establish something that was unique.

 

When Jay-Z hired Desiree to run the business, it began a journey that would succeed at the end. One would wonder why Desiree is so sure to take the company to the top. It is because of his right decision making and robust negotiation skills. Music streaming is a service that requires someone who is smart in signing deals and negotiating. Desiree is the best regarding negotiating with stakeholders for a quick deal. For instance, there are companies rumored to have approached Tidal for a deal such as Samsung, Google, and Spotify but Desiree had to turn down their offers because they were not lucrative.

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Other companies which were also eyeing Tidal are Softbank and Sprint, but their deals were not good enough to attract Desiree to sign a contract with them. As a result, she turned down their offers. In business, one has to be firm so as to get the best deal. That is why Jay-Z decided to work with Desiree in managing Tidal. Jay-Z knew that the lady is strong in decision making and has all it takes to take Tidal places. Tidal also has talented artists who are well-known. Together with Jay-Z, they will go far because they have good working relationships.  Based in tidal.com.

 

While many expected Tidal to go down because of leadership problems that faced the company, it is now at its best moments. It also has the best future following the appointment of strong-willed Desiree Perez. The company is now in the right hands of a negotiating mastermind who has seen great deals come her way. She has helped Beyoncé and Rihanna to land lucrative deals, and it is clear that Tidal is going to the top with that kind of leadership. Jay-Z is also a talented rapper who has been appreciated by many fans.

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