Lori Senecal’s Inputs for Effective Ad Campaigns in the Digital Era

Lori Senecal, the Global CEO of CP&B, spoke her mind regarding the changing strategies of ad campaigns in the digital era and advised what can ensure an effective advertisement. She said that each marketing campaign should be focused on achieving three major results. Firstly, the campaign should carry a specific message that is well-targeted and reaching the intended audience. Secondly, the message of the campaign should be well understood by the audience. Thirdly, the targeted audience should feel inspired with the message and prompt them to act.

Senecal also advises that social media platforms are offering greater advertising opportunities as they are vast and diverse with its user base. Since most of the users are accessing the platforms from mobile devices, the marketers should plan campaigns that are optimized for mobile device screens. Rather than looking for likes, the brands should target engaging contents. The advertisers on Facebook should follow a cohesive end-to-end strategy clubbed with post-sale customer service. The contents in social media should have a visual appeal with vivid color combinations and creative captions. Visit Adweek to know more.

While coming to digital advertising, Senecal feels that images and videos would create a stand out in the advertising landscape. Innovation in ad campaigns will supply greater results. She says that digital marketers should focus on connecting to emotions of the viewers and inspire them to share. Also, using real people in campaigns ensure a greater sense of connectivity to the viewers, and it should offer a pleasant viewer experience to make them attached to it. Check out Crunchbase for more details.

Lori Senecal has more than a decade of expertise in the advertising industry and considered to be one of the most influential executives in the advertising space. She started her career with McCann Erickson in 2003 and worked with a number of advertisement firms in various leadership roles.

Lori completed her Bachelor of Commerce in Marketing and Finance from McGill University before joining the advertisement industry. During her days at KBS, Lori Senecal named as “Women to Watch” by Advertising Age. In 2013, she was honored with Quantum Leap award by AWNY Game Changer Awards for her inspiring leadership and innovation inside the firm.

How Tony Petrello Got To Where He Is Today

In masonry and bricklaying, every arched structure has a keystone at its apex, holding together each side of the arch. As such, every successful organization has at least one high performing executive at the top of its structure. Even if most low- and mid-level employees and managers perform well, the keystone must be excellent as his or her position. Nabors Industries, Limited, holds true to this analogy, boasting the ever successful Tony Petrello as its CEO, chairman, and president.

Tony Petrello earned a sturdy foothold in the business world during his eleven-year tenure at New York-based law firm Baker & McKenzie. From 1979 to 1986, Tony climbed the ranks of the internationally regarded law firm. That year, Tony Petrello was named managing partner of Baker & McKenzie, the “top dog” of that prestige law firm. For five years, until 1991, he served the partnership with excellence, advancing its success and winning a multitude of important cases.

Mr. Petrello earned a position at Nabors Industries in 1991, initially elected to its board of directors holding the title of executive committee of the board. Simultaneously, Tony Petrello was named president and COO. For 20 years, Tony helped Nabors Industries grow in size and become more successful, gaining market share in the competitive oil industry. After his healthy share of success, Mr. Petrello climbed the proverbial ranks of Nabors, moving up to CEO while retaining the title of president.

The Nabors Industries CEO and president also serves on the board of directors for Texas Children’s Hospital, Hilcorp Energy Company, and Stewart & Stevenson. Respectively, those organizations are a hospital, international drilling company, and esteemed law firm to learn more: http://fuelfix.com/blog/tag/anthony-petrello/ click here.

Nabors Industries was founded nearly fifty years ago in 1968. Initially named Anglo Energy, the international geothermal and natural gas mining company has climbed its way to being named on the S&P 500 stock exchange index. Nabors Industries’ headquarters is based in Bermuda, with operations based out of Houston, Texas. The energy giant’s net income rose to just short of $142 million in fiscal year 2014 with revenue up to $6.23 billion.

How Whitney Wolfe Separated Herself From Competition

Whitney Wolfe is raising a new standard when it comes to dating apps. She is definitely giving people something to think about when it comes to who they are picking for a potential mate. It is no secret that dating apps are quite prevalent through smartphones and tablets. There are more apps than most people have time to utilize. Whitney Wolfe knows that the competition in the app world is huge. She puts in a lot of time to make people aware of just how different her app is from all of the other competitive apps that are out there.

Whitney Wolfe has been able to do this successfully because she knows what young women are looking for. She is still a young woman herself that has not even reached the age of 30 yet. This means that she thinks the way many of her potential app users would think. She knows that women have been tired of sitting and waiting for a man to make the first move. Whitney Wolfe knows this because she has been in this situation and she wanted to give women a much different chance. she wanted to be able to present women with the ability to reach out to the men that they were interested in while protecting them from the harassment of the man that they were not interested in. This is what Whitney Wolfe ultimately wanted to do, but she had her mind on more than this. She also wanted to be a catalyst for connecting people online with a offline environment. He is currently working on a way to make this happen as well.

Follow on Whitney Wolfe on Instagram.

There are going to be a lot of people that appreciate what Whitney Wolfe has to bring to the table. She is an innovative player in the dating app game that is flexing her skills as a business leader. She is setting herself apart from the competition even by the location that she has chosen for her business. All of the other dating app entrepreneurs are flocking to NYC, but Whitney Wolfe is running things in Austin, Texas.

Learn more about Whitney Wolfe: https://www.ft.com/content/58c69c92-08b6-11e7-97d1-5e720a26771b