When you think of lip care products, lip balms are some of the first ones that comes to mind. For nearly 100 years Chapstick is been a staple in this market as well as Blistex and Burt’s Bees. These products are still widely used, but their is a new product on the market that is setting new trends.
Evolution of Smooth is the name and natural lip care is the game. EOS lip balm has overtaking Chapstick and has firmly become the second best selling lip balm on the market. Burt’s Bees is currently the number one seller, but Evolution of Smooth is making up ground fast and effectively. With $1 Million in sells per week, estimated growth by the year 2020 will be around $2 Billion, which will exceed all expectation. (EOS) has a firm following and marketed to a specific demographic. Yes, anyone can and does use the product, but company marketers have strategically Target a certain group of people known as millennials. This age 30 and under demographic makes up a large portion on the market and (EOS) has strategically worked it’s magic with this campaign.
Evolution of Smooth stands out from the crowd because it’s looks completely different from older mainstream products. The vibrant colors and egg shaped creates appeal among this group of individuals and amounts sold on a weekly basis are a testament of the selective marketing success. Besides the appearance the brand actually gives you great health benefits thanks to it’s organic ingredient base. You won’t find many other products with this high amount of natural healers in one product. http://www.racked.com/2014/10/31/7571165/eos-lip-balm
Evolution of Smooth has a great thing going and the mission is to appeal to the five natural senses. This gives the user a much closer connection to the product, which other brands lack. At this current pace, Evolution of Smooth will erase all competitors and likely own the entire industry. You can read the fastcompany.com article on how EOS started.