Luiz Carlos Trabuco Cappi- the Backbone of Banco Bradesco

Luiz Carlos Trabuco Cappi is the chairman and CEO of Banco Bradesco. The bank is a leading banking and financial services companies in Brazil. Until 2009, the bank was the largest private bank in Brazil. Visit the website weforum.org to learn more about Trabuco.

Luiz Carlos Trabuco Cappi attended the Faculty of Philosophy, Sciences and Letters at the University Of Sau Paolo Brazil. He graduated in philosophy and later pursued a post graduate education in social psychology at the School of Sociology and Politics in Sau Paolo. He joined the Banco Bradesco in 1970 and has served the company for 48 years. Learn more about Trabuco at bloomberg.com.

Luiz Carlos Trabuco has worked with most major divisions of the Banco Bradesco before being appointed as its chairman and CEO. He started in 1969 as a bank teller at the Marilla branch of the bank. In 1984 he became the bank’s director of marketing. At this time he revolutionized the way the bank dealt with its customers. He later became the Executive Vice President of the Bradesco Seguros, the insurance branch of the company. He doubled the size and profits of the company and it soon became the largest insurance companies in Latin America.

Trabuco became CEO of the bank and increased the market dominance of the bank by acquiring HSBC’s Brazilian branch. For this bold and calculated move, he was awarded the Entrepreneur of the Year Award. He took over the Presidency of Banco Bradesco in 2009. He convened meetings with all the heads of departments to ensure that all the segments of the banks worked in harmony and smoothly. He also employed new and talented executives to improve the assets and services of the bank.

Luiz Carlos Trabuco Cappi has not only increased and improved the functioning and market presence of Banco Bradesco but has been the backbone behind its phenomenal business success.

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