She is the founder of the most popular dating app in the United States of America Bumble Dating app. Whitney Wolfe is the woman behind the app that can well be described as feminine. Ms. Wolfe was born and raised in Lake Salt City, Utah and at the age of 11, they moved to Paris with her family before coming back to Utah to complete her High school before joining college.
Whitney joined Southern Methodist University to study International Relations after she was denied a chance in the marketing and advertising school. Regardless of the fact that she did not study marketing, she has been referred to as a marketing guru by Bloomberg, and Medium.com.
Whitney Wolfe began her first business while still in college; Tender Heart, and Help Us Project. After spending six months in Asia she came to the United States and she became the co-founder of Tinder which is also a dating app. Ms. Wolf served as the Vice President of the marketing department for two years. Whitney Wolfe established her dating app Bumble in 2014. Since the inception of the feminine dating app, it has experienced a tremendous expansion.
Recently the dating firm launched a new segment of their app known as Bumble Bizz which connects business mentors, and ladies still make the first move. The other feature is Bumble BFF. Bumble BFF allows Bumble members to make mutual friendships and recently the dating app created Bumble BFF Instagram. Whitney Wolfe continues to help women build their confidence.
Recently Match Group which is Tinder’s parent company sued Bumble for copying their world-changing card swipe based mutual opt-in premise. According to Tinder which is also a dating app, the only feature that Bumble has changed is allowing women to make the first move. That is not the only accusation filed by Match Group but it has also sued Bumble for using two other feature s that Bumble’s founder Whitney Wolfe learned and developed while still serving at Tinder. Bumble has also gone ahead to file a lawsuit against Tinder accusing them of wanting to copy their signature feature of women making the first move. This is not the first time Bumble and Tinder are engaged in a court case this also happened in 2014 when Whitney sued Tinder for sexual harassment. According to the founder Whitney Wolfe, she is not going to be intimidated instead she will fight back and win the case.