OSI Group is a leading global food processing company with branches all over the world. David McDonald is the President of OSI Group and he has been in this position for the past 30years. He has been in leadership position in several great organizations like the Marfrig Global foods and American Meat Institute. His experience in leadership and his background education as a graduate in the field of animal science has led to a lot of success for the OSI Group globally. In 2012 OSI Group celebrated 20 years of business in China since its first food processing operation in Beijing in 1992. The organization has grown with the economy of china since then and is still growing up to date especially with the growing demand of proteins in China.
McDonald led OSI Group to grow into a great and well respected company globally. Today the food processing company can supply its products to big events. For instance when Beijing held the Olympic Games back in 2008 OSI China was trusted to supply them with products such as beef, chicken, pork and eggs. They successfully managed to supply all these kinds of products and received no complaints regarding products. This went a long way in positioning them in the market. Today the OSI China has been able to capture the big brands such as McDonald’s, Starbucks, Burger King and has become their trusted supplier.
Identifying customer needs is one of the key elements towards success of any business. David McDonald and his team at China have recognized the growing demand for proteins by the nation and also the need for food safety. The OSI Group is now expanding OSI group leadership in the country to meet demand and they also have great supply chain systems which ensure food safety for their clients. OSI China has been a huge success since it started operating back in 1992 and its still growing. Like other OSI companies around the globe it is a respected brand due to its quality products and services. McDonald’s leadership as the president and chief operating officer of OSI Group has led to lots of success for the food processing company in terms of branding and market positioning.
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