OSI Group: country’s largest meat processing company

The OSI Group was founded in 1909 and was best known for being one of the primary beef suppliers for McDonalds. OSI Group currently headquartered in Aurora, Illinois and have 65 facilities around the world in seventeen different countries. The company has more than 20,000 employee all based out of different countries. OSI makes a variety of products including bacon, breakfast sausage and various other food service food products.

In 2006, the OSI Group headed by Sheldon Lavin, chief executive officer, acquired Baho Food Group which is based out of Germany and the Netherlands. Baho Food was a meat processing plant just like OSI Group and was made up of five subsidiary companies that combined have 60 years of experience in the meat industry, dealing with meats, snack foods and convenience foods. Baho’s subsidies are located in over 18 countries across Europe. The recent acquisition boosts OSI’s presence in Europe.

The OSI Group and Sheldon Lavin decided to purchase a former Tyson Food processing plant for $7.4 million dollars. The plant offers a massive amount of storage and is nearby a major OSI Group facility. Continuing to grow their each in Europe, the OSI Group acquired Flagship Europe and Calder Foods, which grew their marketing outreach in the United Kingdom, extending their ability to meet the needs of their clients and expanding the products they offer to the food service industry. OSI Group has supplied meat to several fast food chains across China including Subway, Starbucks, Papa John’s Pizza and Pizza Hut.

In 2011, Forbes named the OSI Group as the 136th largest private company, with annual revenues of $3 billion dollars. They moved up to number 58, with $6.1 billion in annual revenues. The company was originally opened by Otto Kolschowsky and called Otto and Sons. Over time, they had a local repution for having quality meats. The OSI Group operates U.S. plant in Chicago, Geneva, West Chicago, Oakland, West Jordan, Fort Atkinson and Riverside. OSI Group has received multiple awards for their management of healthy and safety risks as well as environmental management. OSI Group continues to look for places to expand.

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McDonald’s Successful Leadership in OSI Group

OSI Group is a leading global food processing company with branches all over the world. David McDonald is the President of OSI Group and he has been in this position for the past 30years. He has been in leadership position in several great organizations like the Marfrig Global foods and American Meat Institute. His experience in leadership and his background education as a graduate in the field of animal science has led to a lot of success for the OSI Group globally. In 2012 OSI Group celebrated 20 years of business in China since its first food processing operation in Beijing in 1992. The organization has grown with the economy of china since then and is still growing up to date especially with the growing demand of proteins in China.

McDonald led OSI Group to grow into a great and well respected company globally. Today the food processing company can supply its products to big events. For instance when Beijing held the Olympic Games back in 2008 OSI China was trusted to supply them with products such as beef, chicken, pork and eggs. They successfully managed to supply all these kinds of products and received no complaints regarding products. This went a long way in positioning them in the market. Today the OSI China has been able to capture the big brands such as McDonald’s, Starbucks, Burger King and has become their trusted supplier.

Identifying customer needs is one of the key elements towards success of any business. David McDonald and his team at China have recognized the growing demand for proteins by the nation and also the need for food safety. The OSI Group is now expanding OSI group leadership in the country to meet demand and they also have great supply chain systems which ensure food safety for their clients. OSI China has been a huge success since it started operating back in 1992 and its still growing. Like other OSI companies around the globe it is a respected brand due to its quality products and services. McDonald’s leadership as the president and chief operating officer of OSI Group has led to lots of success for the food processing company in terms of branding and market positioning.

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Madison Street Capital role in Sterling Packaging Deal

When it comes to the field of international investment banking, Madison Street Capital is a force to be reckoned with. They are one of the most trusted companies in the United States. Just the other day, Madison Street Capital did what they are best at. They organized a growth equity investment for one of their major clients. This time, they helped Sterling Packaging finalize a deal. This is a company that is based in Selkirk, Manitoba. However, in this deal, Sterling Packaging wanted to open a new branch in Monroeville, Alabama. This is a company that has specialized in the manufacture of cartons and has customers across North America. The company that will fund this project is known as Druid Capital Partners, and it’s from the United States. Learn more: http://creditorweekly.com/index.php/2017/06/23/madison-street-capital-maintains-distressed-industry-reputation/

 

On their part, the deal between these two companies was brought to light by the chief executive officer of Madison Street Capital who is known as Charles Botchway. He also announced that the deal had been made possible through the help of Jay Rodgers who is a senior managing director at Madison Street Capital. Madison Street Capital reputation in brokering these deals in the US cannot be matched by any other company. On his part, Jay Rodgers congratulated Sterling Packaging especially its founders Jim Hickson and Debbie Hickson saying that they had done an exceptional job in establishing an enterprise that offers quality products. He also acknowledged that the broader customer base of the company would be an added advantage as they seek to expand. After partnering with Druid Capital Partners, Jay Rodgers predicted that the future is even brighter for the Canadian company. Jay Rodgers also acknowledged that it’s an honor to have been part of this deal. He took some time to congratulate everyone who was part of the deal and wished them all the best in their future endeavors. Learn more: http://madisonstreetcapital.org/

 

Druid Capital managing partner Martin Holt also acknowledged that his company was very excited about partnering with Sterling Packaging. He mentioned that the founders of Sterling Packaging are hard working partners who believe in integrity. He said that the company looked forward to working with Sterling Packaging. At the same time, he thanked Madison Street Capital for its role in this deal. For the past 15 years, Madison Street Capital has specialized in mergers and acquisitions, financial advisory services as well as valuation services and financial options across the globe. In all these dealings, they have committed to the three values of leadership, excellence and integrity. Learn more: https://classroomvoices.org/the-upheld-reputation-of-madison-street-capitals-performance/

 

Lori Senecal’s Inputs for Effective Ad Campaigns in the Digital Era

Lori Senecal, the Global CEO of CP&B, spoke her mind regarding the changing strategies of ad campaigns in the digital era and advised what can ensure an effective advertisement. She said that each marketing campaign should be focused on achieving three major results. Firstly, the campaign should carry a specific message that is well-targeted and reaching the intended audience. Secondly, the message of the campaign should be well understood by the audience. Thirdly, the targeted audience should feel inspired with the message and prompt them to act.

Senecal also advises that social media platforms are offering greater advertising opportunities as they are vast and diverse with its user base. Since most of the users are accessing the platforms from mobile devices, the marketers should plan campaigns that are optimized for mobile device screens. Rather than looking for likes, the brands should target engaging contents. The advertisers on Facebook should follow a cohesive end-to-end strategy clubbed with post-sale customer service. The contents in social media should have a visual appeal with vivid color combinations and creative captions. Visit Adweek to know more.

While coming to digital advertising, Senecal feels that images and videos would create a stand out in the advertising landscape. Innovation in ad campaigns will supply greater results. She says that digital marketers should focus on connecting to emotions of the viewers and inspire them to share. Also, using real people in campaigns ensure a greater sense of connectivity to the viewers, and it should offer a pleasant viewer experience to make them attached to it. Check out Crunchbase for more details.

Lori Senecal has more than a decade of expertise in the advertising industry and considered to be one of the most influential executives in the advertising space. She started her career with McCann Erickson in 2003 and worked with a number of advertisement firms in various leadership roles.

Lori completed her Bachelor of Commerce in Marketing and Finance from McGill University before joining the advertisement industry. During her days at KBS, Lori Senecal named as “Women to Watch” by Advertising Age. In 2013, she was honored with Quantum Leap award by AWNY Game Changer Awards for her inspiring leadership and innovation inside the firm.