Christopher Burch is the founder and CEO of Burch Creative Capital. He studied at Ithaca College where he graduated with a degree in business. He first ventured into entrepreneurship while he was still a college student when he partnered with his brother to start Eagle’s Eye Apparel. The clothing company was started with a $2000 seed investment. They grew it to a $100 million business. The company turned out to be a profitable business and was later acquired by the Swire Group. Burch also founded C. Wonder in 2011. This is an accessories and apparel retailer. The company became a successful venture and was acquired by Xcel Brands a few years later. Burch has served on the boards of some organizations including the Rothman Institute Orthopedic Foundation, Guggenheim Capital, and The Continuum Group. He is an established real estate investor and has developed properties in various locations globally including Nihiwatu Resort in Indonesia and Faena Hotel+Universe in Argentina.
Burch discusses the future of technology and fashion in a post that he wrote for Engadget. He starts off by going back in time to identify the most popular products of the last decades. Burch gives an example of the boom box in the 70s, the Walkman in the 80s, and the iPod in the past ten years. He says that these products grew in popularity because they were fashionable. Burch notes that the synthesis between the two fields is happening. Burch also talks about Anouk Wipprech. Anouk is a fashion designer from Netherlands who has embraced technology into her designs. She has been able to create some unique designs such as a dress that paints itself and a dress that makes drinks.
Fashion has been used to develop elegant and functional safety products by some designers. Some of these products include a piece of neckwear that cyclists can wear. It contains an airbag that pops out in the case of an emergency and gloves that enable firefighters to communicate through gestures. Other designers have gone the other way around and used recycled materials to develop fashion designs. This proves that technology is not useless when it is discarded. Emma Whiteside used recycled radiator copper to make a gown whereas Segra used the inner tubes of bicycles to make t-shirts. Chris Burch also cites how popular fashion designer known as Diane Von Furstenberg embraced Google Glass when most people had rejected the glasses because of stigma. Her models wore them on the catwalk which was seen as a move to introduce people to the product.