Fabletics, the athletic apparel brand started by movie star and entrepreneur Kate Hudson, has seen remarkable success since it was launched in 2013. When Hudson decided to start the company, she was capitalizing on the emerging “athleisure” trend. “Athleisure” describes the incorporation of comfortable athletic gear into everyday apparel.
Prior to launching Fabletics, Hudson had already earned herself a reputation as somewhat of a fitness guru. With millions of Instagram fans, Hudson posted all kinds of workout and wellness tips while wearing incredibly stylish workout outfits.
Because of her enormous influence as a public figure, it’s no surprise that the company did so well from the start. However, maintaining loyal customers is a challenge for any business whether a celebrity is behind it or not. Luckily for Hudson as well as her customers, Fabletics is the real deal.
The company follows a subscription model. Although anybody can purchase Fabletics products straight from the company’s website, customers are encouraged to join the VIP program. It works like a subscription service, allowing members to pay a monthly fee of $49.95 and receive a new workout outfit in the mail each month in return. By committing to a monthly fee, items cost less, saving tremendous money for women who spend a good deal each year building their workout wardrobe.
Customers like Joanie and Heather from thekrazycouponlady.com couldn’t resist such a deal. They became VIP members by filling out a simple survey that allows Fabletics to learn about a customer’s tastes and preferences. Then, Fabletics does the hard work for subscribers by picking out an outfit based on the customer’s survey answers.
Fabletics items are high in quality as well. Notable blogger and Fabletics VIP member Teri Hutcheon remarked on how great her body looked in Fabletics gear thanks to the high-tech compression of the fabric. She also noticed that the clothes still look as good as new after many intense workouts and visits to the washing machine.
Based on endless customer reviews that praise Hudson’s brand, it’s safe to say that it’s worth it to become a Fabletics VIP member. The deal that you get by signing up is undeniable and the clothes are both incredibly stylish and built to last. The brand doesn’t just make sports bras and leggings either; the Fabletics website is fully stocked with cute and comfortable sweaters and even knit dresses that would look great in the club.
If you can’t get enough of the “athleisure” trend, visit the Fabletics website to learn more about becoming a VIP member.