Evolution of Smooth vs The Competition

When you think of lip care products, lip balms are some of the first ones that comes to mind. For nearly 100 years Chapstick is been a staple in this market as well as Blistex and Burt’s Bees. These products are still widely used, but their is a new product on the market that is setting new trends.

Evolution of Smooth is the name and natural lip care is the game. EOS lip balm has overtaking Chapstick and has firmly become the second best selling lip balm on the market. Burt’s Bees is currently the number one seller, but Evolution of Smooth is making up ground fast and effectively. With $1 Million in sells per week, estimated growth by the year 2020 will be around $2 Billion, which will exceed all expectation. (EOS) has a firm following and marketed to a specific demographic. Yes, anyone can and does use the product, but company marketers have strategically Target a certain group of people known as millennials. This age 30 and under demographic makes up a large portion on the market and (EOS) has strategically worked it’s magic with this campaign.

Evolution of Smooth stands out from the crowd because it’s looks completely different from older mainstream products. The vibrant colors and egg shaped creates appeal among this group of individuals and amounts sold on a weekly basis are a testament of the selective marketing success. Besides the appearance the brand actually gives you great health benefits thanks to it’s organic ingredient base. You won’t find many other products with this high amount of natural healers in one product. http://www.racked.com/2014/10/31/7571165/eos-lip-balm

Evolution of Smooth has a great thing going and the mission is to appeal to the five natural senses. This gives the user a much closer connection to the product, which other brands lack. At this current pace, Evolution of Smooth will erase all competitors and likely own the entire industry. You can read the fastcompany.com article on how EOS started.


Mike Baur Strives To Make An Impact

Personal success is extremely satisfying. It feels good to enjoy the fruits of labor after a long hard journey. It takes years to work up to a top level position in a large organization. There is more difficulty involved in creating such an organization. Mike Baur has experienced both types of business achievements. Now he has found fulfillment in developing the potential in others. Mike has come to understand that sharing knowledge is the most powerful way to bring change to a community of people. Investing in the areas that business is done creates a foundation for a healthy operating culture.

Mike Baur began his career in private banking. He worked for the largest banks in Switzerland for 20 years. His entrepreneurial spirit would soon rise to the forefront. Mike ventured out on his own and at the age of 39 founded the Swiss Startup Factory. The Swiss Startup Factory is a business that builds businesses. Its accelerator program provides the support and education needed for startup companies to survive through the beginning stages of launching an enterprise.

Read more on fintechfusion.com about Mike Baur.

The first years for a start-up are by far the toughest. Some lessons can only be learned through experience. These lessons cost time and money. Unprepared young companies often fall way behind when running into these early roadblocks. Mike uses his expertise in finance to instruct new CEOs on managing their resources and assets through this critical time.

The Swiss Startup Factory is the number one accelerator program of its kind in the country. It is conveniently located with classrooms that are equipped with all of the features a startup company would need to open doors for business. The 3-month program involves lectures and hands on tutoring. It is important to be engaged with each participant to ensure a thorough understanding of the methods needed to be successful.

Mike Baur invests his time and his resources into assisting young entrepreneurs and developing new business concepts. His program includes specific aspects such as bookkeeping, financial health reports, payroll management, tax reports, invoice management and cash flow reports. These detailed elements provide a young company with a blueprint for future success. Information such as this also paints a clear picture of the habits that led to past failures. The team at the Swiss Startup Factory instructs young business leaders on how to apply these tools and avoid the common pitfalls within their industries.

Mike Baur earned MBA’s from Bern University and the University of Rochester New York.


Adam Goldenberg Changed JustFab Company Name To TechStyle Fashion Group

Adam Goldenberg and Don Ressler, the co-CEOs of a billion-dollar fashion company recently announced they are changing the company name to TechStyle Fashion Group. The name is being changed not because Goldenberg is planning to change the business model, but is actually improving it. He and Ressler had began rolling out data analytics in their marketing strategy and using that to determine what their customers’ interests were. In other words, TechStyle is integrating fashion shopping into the high-end technology phase even more rapidly with this new name. Goldenberg has already had physical retail stores for TechStyle started to add to its former online-only presence, and he plans to add about 100 more around the nation in the next 5 years.

Adam Goldenberg was actually part of the original team at Intermix Media, the company that started MySpace. He had previously started Gamer’s Alliance back when he was in high school in the mid 1990s, and Intermix Media was a growing company at the time when they bought Gamer’s Alliance. Adam Goldenberg had become chief operating officer of Intermix Media when he was still only 20, and for the first 5 years working there it looked like Intermix Media and later MySpace was going to become an unstoppable force.

Read more:
JustFab wants to be the next H&M
24 questions with JustFab Co-CEO Adam Goldenberg

Goldenberg met Don Ressler, the founder of FitnessHeaven.com and the two began working together on marketing businesses under Intermix Media’s roof. Goldenberg and Ressler’s businesses were essentially the only part of Intermix Media that was bringing in revenue, but when News Corporation bought out the company in 2005, those businesses were ignored. Goldenberg and Ressler were unhappy with the new direction News Corporation was taking things, so they left the company and decided to start their own.

Adam Goldenberg and Ressler’s first parent company was Intelligent Beauty, under which they started up various cosmetics and health products. In 2010, they got the idea to start a fashion retail company that would sell clothing lines at a highly discounted price and with special membership benefits. That company became JustFab, starting out as a distributor of women’s fashion lines, but then buying subsidiary companies including FabKids, ShoeDazzle, Fabletics, FL2 and FabMen.

Joining JustFab was model Kimora Lee Simmons, someone who took a keen interest in what Goldenberg and Ressler were doing and adopted it as her own brand. Actress Kate Hudson and her brother Oliver also joined JustFab. The company became a billion-dollar enterprise in 2013 when after a series of $285 million in venture capital combined with the sales income to make it a “unicorn.”

Find out more about Adam Goldenberg on Business Insider
Read more news about Adam Goldenberg on Vator.tv

Ricardo Tosto

In force since 2005, Law 11,101 / 2005, which governs Judicial Recovery, has brought numerous advances to the business sector. However, according to opinions of several lawyers in country, who work with judicial recovery processes, among them Ricardo Tosto, specialist and adviser on the subject, this law needs some changes that may make it more practical and with better results. This need for change is due to the fact that, according to research by the National Institute for Judicial Recovery, only 5% of companies that go through a judicial recovery process are able to return to their normal activities.


Since the beginning of the law in 2005 more than 6,900 companies have filed for judicial recovery. Regarding those who filed for bankruptcy, the number stands at 3,859.


According to Ricardo Tosto, the new changes in Law 11,101 / 2005 already have a great benefit for the business sector. Currently, organizations that are part of the same business group have the right to enter with a single judicial recovery process, thus generating a process with lower costs and with much more force and ease of resolution.


The inclusion of small and medium-sized enterprises in the capacity of creditor is also another advantage that merits attention. It is important to note that in Brazil, 90% of the active companies are represented by the medium and small entrepreneur.


Ricardo Tosto – it is still possible to improve.


According to Ricardo Tosto, a specialist and adviser on the subject, despite the remarkable evolution during the 10 years of the Law of Judicial Recovery, it still lacks certain changes that will serve to give greater support to companies in order to insert them again in Activities. And for this to be done as efficiently as possible, a great strategy would be to find new ways to capitalize on companies in the process of recovery. Another very important point would be a way to make feasible to these companies the payment of their tax debts, facilitating this recovery process even more.

The Start Of Eos Lip Balm

On the official EOS (https://evolutionofsmooth.com/) website, they describe themselves as a company that makes useful beauty products that include natural lip balm, hand and body lotion and shaving cream that is natural, dermatologist tested and nourished to the skin. The $250 million company sells over one million units of lip balm a week, and sales are increasing by the day. The lip balm has in the last few years taken the markets by storm kicking out the older and bigger brands like Chapstick and Blistex.

Shedding light on the company success the company founders SanjivMehra and Jonathan Teller had an exclusive interview with Fast Company. The idea of a lip balm company came where they saw that a majority of the products in the market were indistinguishable. Nothing made them stand. In their research, they found that the products were unisex, had no flavoring and worse had no hygienic way of application since most people had to use their hands to apply. Seeing that women were the greater demographic that used the products they decided to focus on what would make a woman happy.

The founders of EOS lip balm set out to make products using their funds, startup capital, and even equipment. They also decided to use organic products. The products were not easy to get into stores at first as no one knew of it. Luckily a Walgreen’s female buyer who loved the product took a chance with them and they landed their first account. From here sales went up with them getting shelves Wal-Mart, Racked and Target. In advertising, they approached millennial celebrities and bloggers on Facebook, YouTube, and Instagram who talked about the product.

They also tapped into social media where they now have a huge following on Instagram and Facebook. All these moves have finally paid off for the young company as they are now a household name.


Avi Weisfogel Launches The Go Fund Me Campaign

Avi Weisfogel is a dentist and the co-founder of Dental Sleep Masters in New Jersey. He has vast knowledge and over 20 years of experience in the cosmetic dentistry, dental implants, dental sufferers, dental fears, and sleep apnea. Weisfogel worked at Old Bridge Dental Care as the chief lecturer for Owner Unlimited Sleep Patient before launching his dental care practice. He also started “Healthy Heart Sleep” on 2011 that allowed him and other doctors learn more about helping people with sleeping problems. Weisfogel holds a dentist degree-DDS- from the New York University College of Dentistry, and a Bachelors degree in Psychology and Biology from the Rutgers University.

The Dental School Masters

Avi Weisfogel co-founded the Dental School Masters in 2014 with the aim of providing intervention for the sleep disorders patient. According to research, sleep apnea contributes to a rapid increase of cardiovascular diseases, diabetes, stroke, chronic heart failure, depression, and metabolic syndrome. Due to the fatal effects associated with the condition, Avi Weisfogel developed oral applicators for the treatment of obstructive sleep apnea. Avi Weisfogel has also teamed up with the primary and secondary care doctors, dentists, certified sleep physicians, and DME providers. The team of professionals launched a program aimed at finding a lasting solution to the sleep apnea condition.


Avi Weisfogel is one of the greatest supporters of Operation Smile, a non-profit organization that helps children in over 80 countries. The organization has completed over 200,000 free surgeries in over 100 countries on children and teenagers with facial deformities. The organization specializes in the children and young adults suffering from cleft lips and palates as well as other facial deformities. Mr. Weisfogel has started a campaign at Go Fund Me with the aim of raising $2,000 for the Operation Smile organization.

When Avi Weisfogel is not practicing dentistry, he is attending concerts, dining sushi in one of the restaurants in New Brunswick, or spending time with his wife and six kids. Lately, he has attracted a large following on sound cloud with his hip-hop music. He enjoys following the National Football League, New York Football Giants, and the New York Rangers hockey team.


The Experienced Industry Leader, Equities First UK

Banks and financial institutions have come with stringent qualifications for investors and businesses seeking working capital. This has led to the search for alternative sources of capital one of them being stock loans. The securities-based lending has become popular among those that do not qualify for conventional credit-based loans. Equities First Holding UK is a leading company that offers fast and efficient alternative source of capital. With over ten years of experience, the firm has a reputation of dealing in a transparent manner to ensure secure transactions.

Equities First Holding UK works with high net-worth individuals and businesses that require non-purpose capital. It is a subsidiary of Equities First Holding, LLC which operates about nine global offices. The loans offered use equities that are publicly traded and are listed on the major exchanges around the world. The company evaluates the risks based on the future performance of the stocks. The sophisticated investors seeking such loans should have shares in companies that are likely to appreciate in value. When the client agrees to the terms, collateral is transferred to a custodian account as the loans proceeds are transferred to holdings account.

A securities-based loan has a high loan to value ratio and a fixed interest rate and is for three years. The shares are not liquidated but are transferred and returned upon repayment of the principal funding. It is important to note that the client retains the market value if the stock appreciates and they also retain all the dividends. The stock-based loans are non-purpose giving the customer flexibility with the capital. All Transactions comply with the industry standard methods and are executed by trusted legal and accounting partners. The process is efficient as it takes between five and seven business days.

Other than the stock-based loans, the company also specializes in margin loans which require the money to be used for a particular purpose. The securities-based loans are non-recourse meaning that the borrower can opt out at any point. Investors who choose such loans enjoy lower interest rates compared to what they would get from other financial institutions. Equities First Holding UK is indeed an industry leader in financial services, alternative finance solutions and capital allocation.